The rapid development of artificial intelligence (AI) has revolutionized industries worldwide, with generative AI taking center stage recently. Generative AI is giving power to both consumers and businesses, driving a crazy amount of innovation. We are witnessing an incredible surge in the development and utilization of AI. It's been amazing how Chatgpt came out of the blue and made AI accessible to everyone. We know the impact is going to big. MIT research found an expected improvement of approximately 37% for across a variety of knowledge tasks using Chatgpt. According the Goldman Sachs the impact of Gen AI will increase corporate profits by 30% in the next decade.

But how do you feel about it? Taking the general consensus out of the conversation, I wanted to find out what you think, so carried out a simple Linkedin poll.  

The poll raised a couple of points which most of us are curious to know, but for now can only predict or suggest answers to. After all we are all in perpetual pursuit of knowledge,

What fascinates you the most about Generative AI?

Benefits of Generative AI – where it can help us the most

The moral fitness of Generative AI – how should AI and we co-exist? 

Future of Generative AI - to be or not to be, is that the real question?

It is no surprise that Natural Language Generation (NLG) has captured the fascination of a significant 61% of respondents in the poll. It basically mimicks human mind and creativity and generates content accordingly. We see amazing practical applications of it at Arçelik, too. We have recently launched Developer’s AI platform on our internal GPT platform as a web app, designed to enhance coding efficiency and capabilities. We are expecting 15 to 30% efficiency in our coding process from code generation, error detection, code optimization, to automated testing. How far will NLG go, and will we ever start to feel Frankenstein-ish along the way, we will find out together.

When something machine-y creates the wonders that it does, the usual human response is to make the best use of it without the obligation to confront any type of human-like reaction. That’s why Generative AI’s biggest value is possibly the fact that it can serve as a virtual assistant. A lot of you seem to think the same way. In a way, most of us are using Chatgpt to summarize content, plan vacation itineraries, and generate ideas. So yes, Chatgpt is a virtual assistant. Next step will be personal virtual assistants trained on you. Imagine Copilot, which is Microsoft’s AI service for Outlook, streamlining your e-mail experience, responding to long e-mail chains and flagging important messages, even providing help with message tone and wording. Wouldn’t it be the biggest birthday gift you have received at work? 

This biggest gift, of course, is meaningful if the e-mail responses, tones and wordings offered by AI actually mean something. Which brings us to the ultimate question: quality or quantity? Creative Industry, according to the 51% of the poll participants, is the industry that is going to be affected by Generative AI the most. We already see this takeover happening real time. Eventually, this is concerning a lot of us that we might lose our jobs one way or another, with AI replacing our capabilities and us becoming, in a way, redundant. However, the reality is more nuanced than that. Rather than replacing individuals, AI is reshaping industries and creating a shift in the workforce. So what does this mean? According to Organization for Economic Co-operation and Development (OECD), AI is a greater threat to job quality, than quantity. Turns out at least in the short term, AI is far from a silver bullet. AI is great for automating tedious, repetitive tasks – and this has real benefits for workers’ performance, engagement and wellbeing. But also, AI is making work more intense and creating higher pace, higher stress environments. According to the OECD’s survey of 2,000 companies and 3,500 workers in the manufacturing and finance sectors, AI was five times more likely to increase the pace of work, rather than decrease. So AI will not magically surround us with radical perfection. As is custom, we as individuals and communities will need to improve, adapt and streamline our relationship with AI along the way. Human effort will still be necessary. No doubt we can make it happen, but we need proper regulations for it. 

How should AI and human beings co-exist? 38% said in the poll that the most concerning ethical aspect of AI is privacy and security. As for many things that are intertwined with social conditions, state regulations can ensure transparancy, accountability, and safety. AI often relies on vast amounts of data to function effectively. State regulations can establish guidelines for data collection, storage, and usage to protect individuals' privacy and prevent misuse of sensitive information. We are a little behind on this, as per usual, first innovations happen, then come regulations, to avoid halt in innovation and creativity. But we will need to see some type of intervention to make sure AI can continue making lives easier in a safe manner. With our Developers AI platform at Arçelik, for example, this was the biggest concern for us, which we have began to overcome by revolutionizing the way developers work with AI, and how data, security, and operations is handled across the business as we seek more efficient, more intelligent and more technologically advanced ways. Hosted in Arçelik’s dedicated cloud environment, the platform is built to strengthen the security of intellectual property across the organisation. So in a way, we’re getting there. With regulations developed and implemented, we will be able to create an even safer environment for all. 

It seems that with its current capabilities, Generative AI could deliver the biggest business value. However, just like the results of this poll demonstrate, we will need proper regulations implemented, security covered, and quality prioritized, to make the best of this wonderful invention. Safe to say, it depends on us to determine how big and transformative that value will be on various aspects of society, the economy and, well, human life.