Şirin Yılmaz

Arçelik A.Ş., Head IT- Global Ecommerce Development

I have been graduated from Yıldız Technical University - Computer Engineering in 2007. I started my professional career on the software development in Arçelik. I had chance to experience many different technologies and tools during this period. And I had a chance to take role of project management at B2B and B2C channels with agile principles.

Business Development
Product Development
I have been graduated from Yıldız Technical University - Computer Engineering in 2007. I started my professional career on the software development in Arçelik. I had chance to experience many different technologies and tools during this period. And then I began to take the role of project management. During this period I managed B2B and B2C-related projects. The turning point in my life started with Omni Channel Transformation Program in 2017. I was responsible for the D2C Channel Transformation domain. Within this project, our team was able to launch Arcelik.com, Beko.com, and Hepsiburada Marketplace integration. And in 2019 I began to lead the D2C domain with agile practice as a Scrum Master. In 2 years, our agile team launched new integrations with other Marketplace platforms (Trendyol, N11, Amazon) and developed new functions regarding e-commerce journeys (new promotion and payment options, inspirational fulfillment algorithms, personalization and UI/UX Improvement). Since February 2021, I started to take a role in the field of management at IT Digital Commerce Solutions and my main focus has been developing local e-commerce with enhance funcitons and improved the competitiveness. In this year I also had chance to lead a mobile project (Oliz - Arçelik Loyalty App) which is triggered with start up spirit. For the last 1 year, my focus has been to built in the the global e-commerce structure and transferring the experiences and learnings in Turkey to other countries. In 16 year in my career, I took many different responsibility and different roles, and found chance to work with collaboratively with different department and many IT Partners. Now, I am very happy to be part of Innovation Champion program. I love being active, learning new subjects, and develop start-up spirit with you.

Programs

Mentorship with Innovation Champions 2023

Garage Innovation Hub is carrying out the Innovation Champions Mentorship Program in cooperation with Mentors Network Turkey which gathers many national and global companies from different industries, with the objective of supporting Startups.