Class of '86, with BA and MA on International Affairs and Diplomatics, specialized in Economy of Development (University of Bologna, Alma Mater Studiorum, Italy) - World Trade Organization (Saint Petersburg State University, Faculty of Economics, Russia). Started my professional journey in 2012 as a Product Specialist in Indesit Company for years in Indesit Company, I moved to Whirlpool Corporation EMEA office as Catagory Manager for Consumables and Accessories. Before joining Arcelik team, in Beko Italy's office, I was product manager of Home Treatment in the previous company. Joined Beko Italy team in 2018 as Product Manager of Beko brand, I can proudly say that today I am playing a significant role in the company being one of the responsible to achieve the target of 97MIO€ of turnover on Free Standing Business (almost half of the total turnover of Beko Italy). I have a 360° in the company from market and consumer research, benchmark, product definition, coordination with HQ and Plant and local team (Supply Chain, Sales, Finance and Trade Marketing). As a Product Manager I am responsible for the product from the idea creation till the distribution of the models to the shop floors and finally to end consumers. I am one of the coordinators on the agency and brand marketing in the phase of the launch of the projects.