Margarita Golovataya

Beko, Beko, Marketing Manager

My name is Margarita and I am a Marketing Manager for the last 7 years working with Beko home appliances in Ukraine. My sphere of expertise is covering Marketing communications, including Brand Management, Digital Marketing, Trade Marketing as well as PR and Corporate communications.

Marketing
I have graduated from Kyiv National Economic University with Master’s degree in International Marketing and Trade. Marketing has been my passion for many years, and I may say that it’s inevitable part of any business development. Marketing embraces each and every process in the company from product development to customer experience and after-sales services and directly results in success of the business in short-term as well as long-term period. I have experience with B2B and B2C marketing, realization of product launches and promotional campaigns in pure online and omnichannel retail, as well as through wholesale and secondary retail customers.

Programs

Mentorship with Innovation Champions 2022-1

“Mentorship Program with Innovation Champions” is a program that creates opportunity for startups to receive quality-mentoring from experts in their fields, get opportunity to validate your startup's value proposition and at the end of the of the program startup had chance to develop cooperation.