I was born in Ankara in 1988 and graduated from the Statistics department at ODTU in 2011. I started my career in 2011 as a sales representative at Anadolu EFES, and after 2 years of sales experience, I continued as a Field Research Specialist in the Marketing Directorate. Then, I spent 10 years managing our local and foreign brands in our portfolio. I was responsible for some of Turkey's and the world's leading brands such as EFES Pilsen, Bomonti, Miller Genuine Draft, Amsterdam Navigator, Kozel, Duvel. During this process, I gained significant experience in brand positioning, brand and portfolio strategies, and the implementation of these strategies with creativity. Since December 2022, I have been working as the Group New Product Development & Innovation Manager at Anadolu EFES HQ. I am responsible for important areas such as the successful implementation of new product development processes in all countries where EFES operates and the creation of an innovation product portfolio for the future in line with company strategies.