After graduating from the Industrial Product Design department of Middle East Technical University in 2010, I stepped into the professional design world. Following my graduation, I gained experience in various sectors, allowing me the opportunity to enhance my skills in the field of design. I successfully conducted R&D activities aimed at meeting the needs of the future in my startup company, which I brought to life with techno-entrepreneurial support. Subsequently, at Arçelik, I took on significant responsibilities first in the R&D department and then in the innovation department. In Arçelik's Innovation department, the Garage Innovation Hub, I led various innovation programs and processes both within and outside the company. Currently, at Arçelik, I continue to work in the Global Consumer Experience department, focusing on reaching customers, segmentation, and CRM topics. By combining my design skills and leadership abilities, I am responsible for developing strategic projects and initiatives necessary to reach customers at all touchpoints globally for Arçelik and to ensure the delivery of an enhanced customer experience.