Pelin Ayan

Arçelik, Head, Regional Business Transformation & Ecommerce

A customer obsessive, data lover, business transformation & e-commerce leader with 20 + years experience in both local & multinational companies.

Innovation Champions
User Experience
Business Development
Marketing
Communication
She spent the majority of her career on the internet & telecom, retail industries, has a solid digital & marketing background – especially in areas such digital strategy & transformation, content, mobile apps & marketing, customer experience. She works in Arçelik over 5 years and currently leads omnichannel transformation & ecommerce growth programs for South Asia regiona. Beside work, she supports enterpreneurship programs, hackathones, university career clubs as a mentor....

Programs

Mentorship Program

“Mentorship Program with Innovation Champions” is a program that creates opportunity for startups to receive quality-mentoring from certified experts in their fields, reach potential B2B customers and develop cooperation